Nike Commercial

As a student at Lee University in a Motion Media Design class, we were tasked with created a 30 second commercial made entirely of animation. This was a daunting task, especially for someone just starting out in the field. This being only my second After Effects project in my life, I was terrified by the idea of creating something that long. 

I knew I wanted my ad to be clean and contemporary, so therefore I needed to choose a brand that represented those same ideas. Nike is just about as clean and modern as they come. But let me tell you, the first five seconds were rough. It took me about 3 hours to figure out what I was doing and how to get the look and feel that I wanted. I was freaking out, thinking that I would be working at the same pace for the rest of the ad, resulting in 18 hours put into one project. However, after getting everything down and getting into a groove, the entire project only took me 7 hours and I am very pleased with the outcome.