THE CLIENT
Bowater Credit Union // Cleveland, TN
THE ASSIGNMENT
Design a versatile ad for web and print that relates to the viewer and amplifies the number of personal loans applications received by the credit union.

THE PROCESS
This one was hard, I'm not going to lie. I struggled for many hours to think of a concept that would relate to the viewer not only logically, but also emotionally. After many hours of searching through 100's of generic stock photos, it finally dawned on me to stop looking for picture-perfect and start looking for something real. This image needed to connect with its audience. I then found 3-4 portraits of a diverse set of people that really spoke to me. These portraits were to be the focus of this ad and were to be only supplemented by the text. They should be able to speak for themselves. 
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