THE CLIENT
Thoughts of the Round Table // Cleveland, TN

THE ASSIGNMENT
I was approached to do branding and design a logo for a podcast that was being started by the name "Thoughts of the Round Table." At first, I thought, "Wow, this will be so easy. Round table. Circle. Done." However, it was not so simple.

THE PROCESS
This project became much more complicated than I had originally imagined. I never thought that designing a logo for a circle themed brand would be so hard, but it turns out, it can be pretty difficult to make a circle interesting. After many hours and many revisions, this was the end result. The round table is depicted by the circle logo, of course, and each of the circles around the edge represent the four people who speak on the podcast, the founders. I decided to keep the color scheme simple and a nice dark grey to signify sophistication, as the podcast discusses philosophical, theological, and ontological ideas. I thought that something too bright and colorful would take away from the intelligible ideas that the founders were looking for.
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